Red Roof 50th Anniversary
Social Media Campaign
A multi-day shoot to celebrate an iconic brand's 50th anniversary through energetic creative.
Goal
Create a suite of brand-forward photos/videos to celebrate Red Roof's 50th Anniversary on social media.
People
Agency: Acadia
Creative Producer: Chris Vidal
Art Director: Joseph Guy
Account Manager: Maire Davitt
Photography: Sarah Vitel
Videography: Lia Batista
Production Coordinator: Dariae Willis
Social Media/Design: Ty Judson
Context:
I organized and supported a cross-functional team of creatives and marketers to launch a social media campaign. I provided project management support and creative review.
