Icebox x Case-Mate

Product Collection Launch

This collaboration between tech accessory company, Case-Mate, and the viral Atlanta-based jeweler was a unique endeavor with cross-firm support.

Goal

Create a full suite of eCommerce, social media, and email marketing assets for use in launching the collection

People

Creative Producer: Chris Vidal

Design: Zack Locker Nurcary Rodriguez Sapna Badhan

Photography: Chris Ford

Videography: Ebone Liggines

Social Media: Christi Cafarella Briana Soto

Context:

I organized and supported a cross-functional team of creatives and marketers to launch a new collection of products in collaboration with a 3rd party brand. I provided project management support and creative review. While also acting as the primary point of contact for the 3rd party (Icebox).