Fuel

Creative Strategy Creative Production

Fuel was conceived as an exciting alternative to the bland, often male-centric, mobile power industry. I am so grateful for the ability to be on the ground floor of building this brand

Goal

Manage the creative services teams in the creation of eCommerce and email marketing assets while helping to define the brand guidelines for this young brand

People

Creative Producer: Chris Vidal

Art Director: Zack Locker

Design: Nurcary Rodriguez Amelia Lynn Sapna Badhan Dunnovan Smith

Photography: Chris Ford Daniela Valdes

Videography: Ebone Liggines

Context:

Below is a collection of my favorite projects, campaigns, and assets that the team has made while under my management. Feel free to message me for more information on any of these!

Special Note: 3rd party industrial design agency, Discommon, was integral in the creation of this brand by providing the initial product/branding guidelines