Social Media Campaign
A fast-paced shoot to create engaging and social-forward organic content for the brand's social media.
Goal
Create a collection of photos/videos that capture the modern love story of a real couple in organic settings while showcasing jewelry.
People
Agency: Acadia
Creative Producer: Chris Vidal
Art Director: Joseph Guy
Account Manager: Barrett Ramsey
Photography: Sarah Vitel
Videography: Hamilton Hayes
Production Coordinator: Dariae Willis
Social Media/Design: Kirby Wallace
Talent: Erin Johnson Sumner Richardson
Context:
I organized and supported a cross-functional team of creatives and marketers to launch a social media campaign. I provided project management support and creative review.